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Program Overview

The BBA + Graduate Program in Business Analytics is a program curated by GEMS B SCHOOL in collaboration with KPMG. This is the very first and only programme in Analytics offered by Industry and Academia collaboratively. This is a Hands-on practical programme delivered by experts from the Industry including Analytics experts from KPMG.

Program Highlights

✓ Statistical methods and business intelligence
✓ Hands-on training in Python, Tableau, PowerBI and data science tools
✓ 3 years of authentic industry exposure
✓ 5-day work placement + weekend classes model
✓ Real analytics projects with leading companies

Program Concept

This is a 3 year Globally recognised BBA + Graduate Program in Business Analytics offered by GEMS B SCHOOL in Collaboration with KPMG.

The moment a student joins GEMS B SCHOOL, he or she will be put on an intensive learning module for 3 years. As a part of this program, students will also be put on Internships every semester to gain Industry exposure. At the end of this program, the student will have a BBA Degree, a Graduate Program certificate in Business Analytics, multiple Internship certificates and a Job Placement with a reputed company related to Business Analytics .

A BBA degree will be awarded by a leading UGC recognised and NAAC ‘A’ Grade Accredited Indian University and another Graduate Program Certificate in Business Analytics by KPMG. On completion of this program, the student will be immediately placed in a full time salaried Job related Business Analytics in a reputed company.

The entire delivery of Business Analytics modules will be done by KPMG.

Fees is payable in 6 easy instalments. Hostel accommodation available in the campus. Students will be exposed to multiple Internships, Guest Lectures and an Outbound Workshop as a part of the course curriculum.

The Fees for this course is payable in 6 easy instalments. Hostel accommodation available in the campus.

International Progression (optional)

GEMS B SCHOOL’s strategic partnerships with reputed International Universities enables students enrolling for this program for a course progression into a Bachelor’s program in Management at one of these International Universities.

GEMS B SCHOOL currently has International Pathway agreements with University of Sunderland – UK, Roosevelt University – USA and La Trobe University – Australia

Students can complete the first 2 years of their BBA at GEMS B SCHOOL and progress to one of these Universities for the final year to get a Bachelor’s degree in Management from that respective University.

The International progression is only for students who are interested in this option and is not mandatory for all. Students enrolling for this program have time upto 2 years to decide whether they would like to choose this option or not.

Career Outcomes

Data-driven business and analytics roles

📊

Data Visualization Specialist

📈

Business Analyst

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Analytics Associate

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Product Analyst

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Entrepreneur

Eligibility & Fee

Eligibility Criteria

  • 12th Pass (any stream)
  • Minimum 50% marks in 12th
  • GEMS Admission Test and Personal Interview
  • Interest in data and analytics
  • Commitment to work-study model

Fee Structure

  • Payable in 6 installments
  • Scholarships available
  • Education loan available
  • Contact admissions team for latest fee structure

Why BBA + GP Analytics at GEMS?

📊

Data Skills

Master Excel, SQL, and BI tools for career advantage

💰

Dual Credential

BBA degree + Analytics Certificate for competitive edge

💼

Work-Study Model

Balance learning and earning — study weekends, work weekdays with our partner companies.

🌟

Future-Ready

Build skills for data-driven business world

Master Data. Master Business.

Join our BBA + GP in Business Analytics and become a data-driven business leader. Apply now to start your analytics journey.

Apply Now →

Frequently Asked Questions

What is the BBA in Business Analytics program? ▼
It's a work-study undergraduate program combining core business fundamentals with analytics-focused modules, delivered in collaboration with KPMG one of the first industry-academia collaborative analytics programs at the undergraduate level in India.
How does the earn-while-you-learn BBA work in the BBA + GP in Business Analytics program? ▼
The Earn-While-You-Learn BBA lets students work Monday–Friday and study on weekends, combining education with practical experience. The programme follows a 70% practical and 30% classroom learning model.
After the BBA program, BBA + GP in Business Analytics students from GEMS usually join highly reputed organisations as Analysts with attractive packages, thanks to the three years of experience and skills they gain during the three year work study program.
Is the placement guaranteed during and after the BBA + GP in Business Analytics program? ▼
Yes, every student joining GEMS certainly gets placed. However, the placement will depend on the calibre of the student. Whether the student gets placed in a multinational company, Tier-2 or Tier-3 company will depend on the calibre and performance of the student.
After completion of the program, students of GEMS don’t find it hard to get placed in reputed companies with high packages because they already have 3 years of internship experience.
How can i get more information on the quality of placements offered in this BBA + GP in Business Analytics program? ▼
You can log onto to our YouTube channel and watch our students talk about their experiences. Alternatively, you can ask your course counsellor to connect you with some of our past and present students who can share their experiences with you.
What’s the placement process like and how soon after joining the BBA + GP in Business Analytics program will i get my placement? ▼
The placement process starts with a Psychometric Analysis to help you figure out your specialisation followed by a communication assessment and two rounds of counselling with our Dean and Director of Placements. After which, you will be put through a placement training for one whole week and then your interviews will start. Students normally get placed and start working in about 7 days to 30 days from the day their Interviews start.
What kind of faculties will teach me? ▼
All faculties who teach at GEMS are subject matter experts in their respective fields with a minimum of 15 years industry experience.
What will be the timing of the classes? ▼
Students will have classes for 4 to 6 hours on a Saturday and 4 to 6 hours on a Sunday in the GEMS Campus.
What is the overall fees for this BBA + GP in Business Analytics program? ▼
The total fees of this program is INR 5,40,000 payable in 6 instalments. This includes the tuition fees and examination fees.
Is this BBA + GP in Business Analytics program recognised for Jobs in India and abroad? ▼
On successful completion of this program students gain an BBA degree from University of Mysore, which is a Government of Karnataka owned University that is UGC recognised, AICTE approved and NAAC Accredited. On the strength of this degree students can certainly apply for jobs in India and abroad in the private or public sector.
This degree is also recognised for all kinds of higher education in India and Abroad. Students will also be receiving a GP (Graduate Program) certificate from KPMG in Business Analytics.
What is the eligibility criteria for admission into the BBA + GP in Business Analytics program? ▼
Students should have scored more than 50% in their 12th, clear the GEMS Admission test and a Personal Interview.
How do I apply for admission to this BBA + GP in Business Analytics program? ▼
Log onto admission.gemsbschool.com and start your application. Follow the user friendly instructions from there on by paying Rs. 1000 application fee, followed by the GEMS admission test and personal interview. Upon clearing the same you will be issued an admission offer.
How is the GEMS Admission Test (GAT) structured and what kind of questions will i be asked? ▼
The GEMS Admission Test (GAT) consists of 200 business aptitude questions covering areas such as English Grammar, Basic Mathematics, Logical Reasoning, Current Affairs, and General Knowledge. Students must secure a minimum of 50% marks to qualify. The test has a total duration of 80 minutes.
How does the work-study model work in GEMS B School's BBA Business Analytics program? ▼
The BBA Business Analytics follows a three-year Work-Study model, where students work Monday–Friday and study on weekends. They gain practical experience and income while pursuing a BBA degree with a KPMG GP certificate in Business Analytics.
Who should consider the Business Analytics specialisation? ▼
It suits students who enjoy working with numbers and data, want to move into analytics or data-driven strategy roles, and are comfortable with tools and quantitative reasoning, even without a technical background.
How does KPMG's direct involvement benefit the student compared to a regular BBA in Analytics? ▼
Regular BBAs often focus mainly on theoretical textbook concepts. KPMG experts design the curriculum around live market practices and issue a separate Graduate Program (GP) certificate, giving students top-tier brand credibility and a competitive hiring advantage
What career opportunities are available after completing the BBA in Business Analytics? ▼
Graduates can explore roles such as Business Analyst, Data Analyst, Business Intelligence Analyst, Marketing Analyst, Operations Analyst, Financial Analyst, and Analytics Consultant.
How is BBA + GP in Business Analytics different from a regular BBA? ▼
A regular BBA provides broad management knowledge, whereas an BBA + GP in Business Analytics adds a strong focus on data analysis, business intelligence, analytical thinking and data-driven decision-making. This combination helps students understand both business strategy and the role of data in making business decisions.
What tools are generally used in Business Analytics? ▼
Depending on the curriculum, students may work with tools such as Excel, SQL, Power BI, Tableau, Python, and other analytics platforms.
Does BBA Business Analytics at GEMS require coding or mathematics? ▼
No specific prior coding or Mathematics requirement is required. Students from Science, Commerce, and Arts streams can apply, with no subject restrictions. The programme combines a BBA degree with a KPMG GP certificate in Business Analytics.
Is BBA Business Analytics at GEMS B School good for students who want to become Business Analysts? ▼
Yes. It can be a good option for students interested in becoming Business Analysts, as it combines a BBA degree, KPMG GP certificate in Business Analytics, and practical work experience through GEMS B School’s Work-Study model.
Can I work in other fields apart from Analytics? ▼
Yes. Students can explore opportunities in different domains while pursuing their BBA, such as Finance, Marketing, Operations, Human Resources, Sales, and Business Development. After completing the BBA, students can also move into Analytics roles within their respective domains. For example, a student with Finance experience can pursue Finance Analytics, while a student from Marketing can explore Marketing Analytics roles. This allows students to combine their domain knowledge with Business Analytics skills.
Are internships guaranteed every semester in BBA Business Analytics at GEMS? ▼
GEMS B School does not specify a guaranteed internship every semester. The BBA Business Analytics follows a Work-Study model, allowing students to gain practical workplace experience while studying.